About Us


Fetch & Follow is an East London-bred dog lifestyle brand, offering thoughtful designs that are stylish, functional and expertly fitted to meet the daily demands of the urban dog.

Inspired by the practicalities that come with owning dogs in a fast paced urban city, we set out on a mission to create a range of accessories designed to be timeless but with a cheeky nod to the playful characteristics of our dogs. Priding ourselves on producing high-quality products which are made to last and age alongside the personality of your dog.

 At the heart of the collection is a range of handcrafted and classically designed leather collars and leads, alongside practical and contemporary canine coats, designed to withstand all your dog and the weather, throws at them.

All of Fetch & Follow’s products are designed in East London and proudly manufactured in the UK with a focus on using local craftsmen and materials. We make every effort to reduce its carbon footprint, using only recycled or biodegradable packaging,

Fetch & Follow is brought to you by friends, Genesta and Taneale, who have backgrounds in retail buying and design for the likes of the Designers Guild, Paul Smith and Cath Kidston. The four-legged ‘Fetchers’ tasked with product and taste testing include George the Boarder Terrier, Frank the Mini Schnauzer and Lacy the Whippet Staffie Recue, who’s adventures are documented on our social media pages.