Fetch & Follow Stories | Florence, Daphne and Elsie

We first came across Florence and her dogs Daphne and Elsie through the Tidy Street General Store's instagram page. Florence opened the store based in Brighton back in 2016, with an emphasis on modern craft with a beautifully curated selection of homewares, clothing and accessories. Since then she has gone on to set up The Bazaar London with Muna Arzouni as a response to today's throwaway fashion culture. A modern craft fair, The Bazaar is a celebration of slow shopping; of sustainability, creativity and craftsmanship which we were lucky enough to be part of last month.

Tell us about your dogs Elsie and Daphne 

Elsie (the Toy Poodle) is the boss even though she’s a tenth of the size of Daphne (the Afghan Hound). They both have very different characters; Daphne is sensitive and aloof, she takes a while to trust people but forms really strong bonds. Elsie is a flirt who charms her way onto everyone’s laps. 

How do they both fit into your general working day?

Having a shop means I’m lucky enough to be able to bring my dogs to work. They have a fan club now, and all the local kids come to visit them after school. Luckily I have an amazing dog walker who takes them out in the middle of the day, and because we live by the sea we often go for a sunset walk along the beach in the evenings. 

Tell us about your store Tidy Street General Store and how it all began?

My mum and I had always wanted to open a shop. She’s an ex- stylist so has an amazing eye, and I had owned other businesses before so knew about that side of things. One day we found the perfect spot; a corner shop with massive windows and lots of natural light in the North Laine area of Brighton, which is full of independent shops. It seemed like fate.

We sell a mix of women’s fashion, jewellery, homewares and accessories. Our aim is to encourage people to make thoughtful purchases of special items that they will treasure forever, rather than the fast fashion that dominates the high street. We support small independent brands and craftspeople and try to showcase items that you may not see everywhere. 

When you’re not working where do you and the dogs like to hang out?

We’re lucky enough to be surrounded by the most amazing countryside and the beach. Whilst Brighton becomes packed with tourists, there are many more amazing beaches down the coast. I try to take the dogs out of town at the weekends so we can enjoy Sussex. During the week we have a local graveyard where all the neighbourhood dogs gather at the same time every day. It’s such fun to watch; sometimes we’ll have 20 dogs of all shapes and sizes chasing each other. Brighton is amazing because it’s so dog friendly; dogs are allowed almost everywhere, so I’m very lucky. 

What essentials do you always have on you when heading out for a dog walk and what do you carry them in?

 Afghans are notorious for their lack of recall, so I have to have fresh roast chicken in my pocket if I’m going to let Daphne off the lead: it’s the only thing she thinks is worth coming back for. Aside from that I carry water and biodegradable poo bags, usually in a basket from my shop! 

What adventures do you and the dogs have planned for the rest of the year?

We’ll be driving to the south of France this summer; last year we stopped in Champagne and stayed in a chateau with a moat for one night. Daphne and Elsie looked very at home; I’m not sure they wanted to come back to their basement flat in Brighton! 

You can follow Florence, Daphne and Elsie's adventures together both on the Tidy Street General Store Instagram page and Daphne's page 
Tidy Street General Store

102 Gloucester Road,Brighton, East Sussex, BN1 4AP

Top 5 Dog Friendly Places to Visit | Whitstable

Later this month we're packing our bags for an adventure out of the city; heading for a coastal walk from the historic town of Faversham to the seaside town of Whitstable. Whether you are familiar with Whitstable or a first-time visitor, we thought this months Top 5 dog friendly places to visit should centre around this charming town. 

West Beach & The Old Neptune

Whitstable's West Beach is a beautiful stretch of shingle beach divided up by wooden groynes. It runs from just south of the town's harbour to neighbouring Seasalter, is a distance of around a mile and is dog-friendly all year round. You will also find the charming Old Neptune pub; which is located directly on the seafront making it an idyllic spot to spend an hour or two on a sunny afternoon with your four-legged friend. They have a great selection of local ales, as well as standard pub grub and host live music events regularly.

Whitstable CT5 1EJ 

Coffee & Books
Established in 2010, Blueprint offer a range of ethically sourced coffee, working closely with the highest quality roasteries to deliver the finest coffee possible from plantation to cup and makes for the perfect post dog walk stop.

4 Oxford St, Whitstable CT5 1DD

Tea & Times
A personal favourite of ours Tea and Times is a locally and family run cafe in the heart of Whitstable. Famous for their freshly made delicious chunky sandwiches and home made cakes, its the perfect place to stop to pick up some picnic essentials on the way to the beach.

36A High St, Whitstable CT5 1BQ

Harbour Street

We love Harbour Street for its pretty little independent shop fronts, restaurants and boutiques including Flory & Black, Ruskin Clothing, Honey Kanes and Frank. This character-filled street has barely changed for over a hundred years, which helps add to its charm. Some places will let you in with your dog, others won't so bear that in mind when wandering around.

The Lobster Shack

The Lobster Shack is a beach bar serving a selection of hot and cold seafood, with daily specials, amazing local beers and local wine. With amazing beach views and lots of outdoor seating The Lobster Shack is the perfect summer destination to finish of your dog friendly day trip to Whitstable before heading home.

THE EAST QUAY, Whitstable Harbour, Whitstable CT5 1AB

Fetch & Follow Stories | Special | The MASAJ Team

We’re continuing our celebration of Bring Your Dog to Work Day with an interview with the team behind MASAJ. Located within the gardens of The Gossamer Garden and just downstairs from our Fetch & Follow studio, MASAJ provides a contemporary space to combat the negative effects of city living using a carefully tailored menu and a clean, fresh aesthetic to nourish the body and cleanse the mind. Plus not only are they dog friendly but most of the team actually own dogs and bring them to work with them.


We spoke to the team about the MASAJ office dogs and the positive affects they have had on not only the studio but also their lives.

Scarlet & Bobby

Tell us about Bobby and how he came into your life

Dave (who’s the MASAJ designer), Rosie (my wife) and I were writing the MASAJ Manifesto, and we got distracted by the cute cockapoos on Gumtree. But it wasn’t all that impulsive; we initially had the idea as I was suffering from depression and I’d read that dogs can be beneficial, which Bobby really truly has.

How does Bobby fit into your general day working?

He stays at home for the morning after a 6am wee, having a long lie-in, then he goes on a long walk with his pals (with the glorious Martina) and comes to meet me at Gossamer City at around 2pm, where he stays until we walk home together — sometimes picking up Rosie from the station at Bethnal Green. Usually he’s off the lead and he dashes across the park to meet her.

When you’re not working where do you and Bobby like to hang out?

We’re always away on weekend trips and he always comes too; places like Epping Forest, the coast in Norfolk, Cornwall and Wales where we can go on long walks, as he’s easy in the (Zip)car. When we’re in London, we hang out locally in parks, cafes and pubs.

What essentials do you always have on you when heading out for a dog walk and what do you carry them in?

We’re taking less and less; we used to pack a proper bag, but now we don’t. Though there’s always a ball as Bobby loves them.

What adventures do you and Bobby have planned for the rest of the year?

We’re hoping to move house; somewhere a bit further out with a nice big garden for the little dude, and his cat sisters Mate and Monkey.

Alice & Debbie

 Tell us about Debbie and how she came into your life

I'd wanted to re-home a rescue dog for a long time and had waited until I found the best possible fit! Debbie was around two years old and had been found abandoned in a field in the countryside in Cyprus with her little of puppies. As soon as I saw her picture online, it was love at first sight! 
It was clear that the main things she needed were a secure and loving home, and a comfy space to completely chill and make her own, after such an uncertain start in life.
The first few months were tough at times as she adapted to London life, but she's growing in confidence each day and it's amazing to see her progress from terrified abandoned dog to the diva that she is today! 

She is a mix of a few different breeds, but as a rescue it's hard to be exactly sure of which. She has the snout and little legs of a Dachshund, the build of a Terrier, and the fluffy tail of a Spaniel!

How does Debbie fit into your general day working?

Debbie definitely prefers the company of humans to other dogs so a lot of the time she chills with me when I'm working from home, or will come into the office with me and snooze by my feet when we have a quiet day. She LOVES the attention she gets from my MASAJ team mates, and is always keen for a little bit of doggy-massage!

When you’re not working where do you both like to hang out?
Our favourite local haunts are Hollow Ponds and Hackney Marshes. For a dog with such tiny legs, Debbie loves a long walk! We're normally up and out quite early in the morning, and it's the perfect way to start our days.

What essentials do you always have on you when heading out for a dog walk and what do you carry them in?

Debbie's absolute favourite treat is cheese, so I always have a bag of little cubes with me! Aside from that, it's a tennis ball for her, some Dr Bronner's peppermint hand sanitiser for me and some water for us both in my Swell water bottle, all carried in a Fjällräven backpack.

What adventures do you and Debbie have planned for the rest of the year?
We're planning on spending a lot of time with family down by the sea in Kent, as well as visits to friends across the country.  

As a Cypriot rescue, Debbie is happiest when lying in the baking sun doing nothing, so I'm hoping that we get to have a proper summer at some point so that we can both do just that!

Bex and Gustav 

Tell us about Gustav and how he came into your life

 My partner and I had been discussing getting a dog for a few years, but it was never quite the right time, and we were thinking about doing a big trip; either going to live somewhere for a year or just travelling(/working) for a few months. 

 In the end, we went to Colombia, Mexico, LA and Sri Lanka for five months last year and the pup was a real bonus about coming back. 

 We wanted to rescue but decided, for our first one, we should get a puppy — but hope to adopt some down the line.

 We first met Gustav in Glastonbury on a drive down to Cornwall; he was tiny and quite peculiar-looking, as he couldn’t open his eyes properly and fitted into Charlie’s palm, but we knew he was our guy so we picked him up — much fluffier and more energetic — a month later.

How does Gustav fit into your general day working? 

He just does as he kind of has to, but to varying degrees; some days he’s a little bothersome and barks lots or playfully pesters Bobby, but others he’s chilled and just snoozes; I think that’s just normal pup behaviour. 
Though I miss cycling and he can be a rascal, it’s so amazing to be able to be with him through his pup years and hang out with him all the time (though it does give him a bit of separation anxiety, which we’re working on).

  I’m also a yoga teacher and that doesn’t work quite so well.

 When you’re not working where do you both like to hang out?

Everywhere we go, he comes with us (so our Picture House membership hasn’t seen much use since January) — and our favourite places vary slightly; though we agree on parks, pubs and the garden. 
What essentials do you always have on you when heading out for a dog walk and what do you carry them in?
Just one of those snazzy little eco poo bag holders in the shape of a bone but, if it’s a trip we’re prepping for more, we’ll usually have treats — especially now we’re doing more training — and a little fold-up dog bowl. Though he’s now realised that’s a fun toy, so we often have to feed him water in imaginative ways as he’s bitten holes in it. 
It’s all kept in a MASAJ gym sac (…genuinely, I’m not just saying that), which are perfect as the straps leave you hands-free. 

When the weather gets chillier, Gus is 100% going to be kitted out in a Fetch & Follow Sherpa jacket. 

What adventures do you and Gustav have planned for the rest of the year?

 Just more London living, and occasionally popping out to see family near Cambridge and on the coast, but hopefully some nice UK trips further afield too.

 We had a dreamy few days on my Ma’s barge in May, so hoping to do that again, then we’ve got plans to go to the Lake District in July and Cornwall in September.


You can Follow the MASAJ Team on their Instagram Page

Plus to celebrate Bring Your Dog To Work Day  you can win a and a 60-minute MASAJ treatment, plus an add-on foot soak for all those lengthy rambles and a Fetch & Follow Dog Walkers Gift set - Click HERE more information