Fetch & Follow Stories | Serena, Frankie and Stan | Lead The Walk

We first had the pleasure of meeting Serena from Lead the Walk when we first started Fetch & Follow back in our Netil Market days. We have since collaborated together on two special capsule collections themed around camo print. Since then Serena has gone on to train as a dog groomer and can be found cutting and styling dog's hair to perfection around the East London area (including the Fetch & Follow pups George and Frank.)

We spoke to Serena about how her French Bulldog Frankie and Staffie Stan helped her to switch her career path to focus on all things dog and start her brand Lead the Walk.

Tell us about Frankie & Stan and how they both came into your life

Frankie is a 6 year old French Bulldog who we’ve had since a pup. She has a very serious and protective nature, nevertheless she can be incredibly affectionate. Stanley is an elderly Staffordshire Bull Terrier. He came into our lives just over 2 years ago through a rescue charity. The more we learned about dogs and their welfare, the more we wanted to give a home to a dog that needed one. Stanley is a lovable and comedic character with a unique swagger.

How did owning a dog inspire you to start your own business

When Frankie was 6 months old, I spent hours trawling the internet looking for a well made, reasonably priced winter coat that would fit her short, broad chested little body. During my search, I found many well designed products from small independent businesses scattered around the world. I thought why not bring these little brands altogether so that people like me could shop great dog accessories with ease. Since launching our dog accessories business, Ive retrained as a dog groomer and now offer pet parents in East London an alternative to the traditional dog grooming salon experience.

How do the dogs fit into your general day working?

Frankie and Stanley get their first walk of the day before my first grooming client arrives in the morning. At lunchtime, Frankie goes out with her friends for an hour whilst Stanley joins me for our daily trip to the local post office to dispatch online orders. After my afternoon grooming session, Stanley, a former street dog, has a good pavement walk around the local neighbour. Frankie is keen to get back into the park in the afternoon to chase squirrels, chew sticks and play with her many friends.

When you’re not working where do you and the dogs like to hang out?

We spend much of our time in Victoria Park. In warmer weather, we enjoy walks around Mile End Cemetery Park. The shaded paths are ideal for both dogs. Occasionally we take ourselves off to Epping Forest or on special occasions the East Yorkshire coast.

What essentials do you always have on you when heading out for a dog walk and what do you carry them in?

I’ve always got pockets full of poop bags and usually take a bag containing water, a bowl and Frankie’s favourite frisbee, which is useful when needing to distract her attention quickly. I prefer a rucksack to a tote so I can have both hands free and not have to worry about it slipping off my shoulder.

What adventures do you have planned for the rest of the year?

Frankie enjoys getting muddy and loves exploring new places. Stanley is more sedate. A cottage in the country or a trip along the Norfolk broads would allow us to keep them both happy.

You can follow Serena, Frankie and Stan's adventures together on the Lead the Walk instagram page


Dogs In The Workplace | 5 Dog-Friendly Places Across London To Try On Your Lunch Break

In celebration of Bring Your Dog To Work Day taking place this Friday 21stJune, we’re sharing our recommended dog-friendly spots to refresh and refuel with your canine colleague in tow. Navigating around London, here’s our pick of places for you and your dog to check out on your lunch break.

North London
Craving Coffee
Craving Coffee

You know you are in for a warm welcome when a venue has an Instagram page dedicated to its furry patrons – check out @craving_puppies. Located within the creative space of Gaunson House in Tottenham, Fetch & Follow first met Craving Coffee’s founders Rachel and Matt on their coffee cart at the Tottenham Farmers Market five year ago. Fast forward to today and their business has grown into a thriving community café offering eat in and takeaway menus with dishes such as Huevos Rancheros and Marinated Courgette & Hummus sandwiches, as well as specialty coffee and tea, craft beer, boutique wine and cocktails. It's our go-to spot with George and Frank on days when we’re working from home.

Unit 3, Gaunson House, Markfield Road, N15 4QQ

East London
Mae + Harvey

Another foodie friend of Fetch & Follow, we met café owner Natasha when we both had stalls in our former home at Netil Market. We would flock to see her for her amazing juices and milk-based drinks. She now serves her delicious drinks and homemade, healthy all-day brunch, as well as morning coffee, fresh pastries and cakes from this lovely, friendly café on the Roman Road. With a superb relaxed atmosphere, dogs are very welcome, so give them a try one lunch. You won’t be disappointed.

414 Roman Rd, Bow, London E3 5LU

West London
The Hollywood Arms
The hollywood arms

Pub lunches with work mates are made for Fridays, so this is a great dog-friendly place to spend your Bring Your Dog To Work Day lunch. Located in the heart of Chelsea and a stone’s throw away from the King’s Road, it’s a chic and friendly pub serving fresh, British seasonal produce including British Isle sourced seafood. Its bright, relaxed and spacious with plenty of space for your dog to make themselves at home. Get the drinks in!

45 Hollywood Rd, Kensington, London SW10 9HX

South London
The Stonhouse
Stonhouse pub

Dogs are welcome both inside and out at this laid-back, calm creating café with huge windows and tiled terrace to enjoy al fresco lunches when the weather is nice. A lovely spot for lunch and gossiping with work colleagues, they serve tasty wholesome dishes such as homemade quiches, salads, generous sandwiches and more.

165 Stonhouse St, Clapham, London SW4 6BJ

Central London
Neal's Yard

A bright and quaint courtyard to discover in the Seven Dials area of London’s Covent Garden, you’ll find it through alleys off Shorts Gardens and Monmouth Street. The home of Monty Python’s former studios (look up to see the Blue Plaque), it’s perfect place for midday mindfulness or to people watch and enjoy the bright side of life in the Yard’s colourful surroundings. With a seating area in the centre of the courtyard, bring your own lunch or take your pick from takeout pizza from Homeslice or fresh fayre from 26 Grains, followed by an afternoon treat of St John’s Bakery doughnuts and coffee from Jacob the Angel.

Seven Dials | Covent Garden

Where do you take your lunch with your dog? @Fetchandfollow or tag us on social with your insider tips.

#BringYourDogToWorkDay, as organised by HOWND, takes place this Friday 21 June. Dog owner or business, join the fun and make a difference to the welfare of dogs by donating at

Fetch and Follow Stories | Louis, Koen, Cooper & Edgard | Edgard & Cooper

With Bring Your Dog To Work Day just around the corner we spoke to the guys behind Edgard & Cooper who's love of their dogs inspired them to start their own pet food company. Louis and Koen wanted Edgard & Cooper to be different to the mainstream pet food currently available. That meant delicious, healthy dog food that played nice with nature.
Tells us about Edgard and Cooper the dogs and how they both came into your lives?

Louis: Cooper joined the Chalabi household in 2011, joining Louis (our Co-Founder), his wife. To this day Cooper is the company teddy bear; he’s super happy to spend his days as the King of Calm relaxing around the office and following me into meetings. He’s in the constant pursuit of the coolest corner to stretch out in – that is until he’s outside chasing anything and everything that moves (like a true cocker), or hears the rustle of our Good Boy Bites.

Koen: We actually got Edgard the same year. It was great to talk about our new companions. Edgard is definitely our company wild child. Whilst I am busy heading up our Finance and Operations teams, Edgard can be found frolicking with the other 10+ dogs in the office (and generally causing havoc). He’s my little boy and is still a constant source of fun, belly rubs and mischievousness (in true French bulldog style) for all the colleagues at HQ.

How did they inspire you to start producing your own dog food and treats?

Louis: Ten years after we met at university, we met frequently to talk about jobs, families and – inevitably – our dogs. Koen was upset that Edgard was getting ill with an upset belly and lots messy poos. When we started looking into what was in dog food we were shocked: meat meal, artificial flavours and unnatural ingredients. So, we decided to develop our own dog food made with fresh meat and natural ingredients.

Koen: When we first asked suppliers to try a recipe using fresh meat (plus fruit, vegetables and herbs), everyone said it couldn’t be done. We now we have great partners and over five years on we’re now feeding dogs in a dozen countries and ensuring thousands of dogs (and cats too) are healthy and happy.

What’s a typical day like for Edgard and Cooper, do they get to come to the office with you?

Louis: Edgard and Cooper both come to the office most days, along with other employees’ dogs. We have to be strict about feeding the dogs as there is always lots of food and treats around. Edgard and Cooper also visit lots of different countries, go to events and visiting our international employees in London, Paris, Rotterdam, Italy, Germany and beyond. Recently Cooper ran the Woof Run in Paris with Louis and both dogs visit London at least a couple of times a year where they play the part of doggy models, posing for our Instagram page.

Koen: I also brought Edgard’s feline siblings, Ella and Charlie, to London for a shoot but they didn’t enjoy the jetsetting lifestyle as much as Edgard and Cooper, so we leave them to relax at home as much as possible.

What exciting plans do you have in store for 2019? 

Louis: With 30 humans and 8 dogs, Edgard & Cooper is growing fast: we’re selling healthy, tasty pet food in 12 countries and – due to popular demand – we now make cat food and dog treats too. As well as considering more delicious food for pets, we’re also focusing on our paw print plan and our charitable donations. We already package our products in 100% biodegradable and recyclable packaging, but we’re working hard towards our sustainability goals in 2019. We also commit 10% of profits to charity and since adding cat food to our range a couple of months ago, we’re looking for new dog and cat charities to support.

Edgard & Cooper's Instagram Page

Edgard and Cooper's Website