Fetch & Follow Stories | Emily and Alan

We first came across Emily on her instagram account for Pet Stories and were instantly fans of her work. It's the everyday rituals of owning a pet that Emily aims to document through capturing their personality and quirky characteristics when they are most content, whether that's at home or on their favourite walk. Through photography she manages to show how our pets truly make us feel.

She recently welcomed Alan into her world, a very cute but mischievous long eared pup all the way from Cyprus. We thought it was the perfect time to discuss all things dog and how deer antlers have become her most valued working tool.

Tell us about Alan and how he came into your life 

After nagging at my other half for years about getting a dog, I eventually won him over and we started researching breeds and looking at potential charities to adopt from. I became a bit obsessed with the Wild at Heart Foundation website and Instagram account, everyday feeling helpless and heartbroken by all of the Cypriot, Romanian, Greek (the list goes on) dogs that needed a forever home. It wasn’t long before a little long eared pup called Loco won us both over. He was born at a rehoming centre in Cyprus after his mum was taken in as a pregnant stray. Loco came to us at 4 months old and was renamed, Alan. 

How does Alan fit into a general day working at Pet Stories 

Alan doesn’t really fit into my working day; the day is more worked around him. If I’ve got a shoot, he’s fine being left alone for a few hours. We’ve been really lucky in the sense that he doesn’t get anxious or distressed, and he’s also really well toilet trained. I’ve found that on the days when I’m working on edits or admin based tasks at home, routine is key. Without his regular play dates in the park, he’s so full of beans and wants to chew/rip up everything in sight. 
 His deer antler has become my most valued work tool. As soon as he starts chewing or pawing for attention, I’ll replace slippers/carpet/furniture legs with his antler and it soon tires him out. Working with Alan is basically like having a baby, and whenever he’s asleep, straight away I’m getting on with as much work as possible. I have to remind myself that he is still only a pup so it’s only natural for him to want attention. I’m hoping that eventually he will accompany me on my shoots, earning his keep as the little Pet Stories mascot he’s become! 

When you’re not working where do you and Alan like to hang out 

When me and Al aren’t at home, we’re either in our local park where he likes to see his best friends, Ruby, Betsy, Tilly, Akka, Lola, Gamble and Dodge (he’s a bit of a ladies’ man). Or we’re at our local coffee shop Mill Kitchen. This usually consists of me trying not to spill my coffee while Alan pulls on his lead, as he restlessly battles to chew anything and everything under the table. But our favourite thing to do is to go for a long walk in our local woods, Calverley Cutting. I love seeing him in his element as he explores. He zooms about everywhere, overcome by all of the smells, sticking his long nose in any every crevice that takes his fancy. He tends to be the best behaved on these walks too and I always get a lovely gooey feeling when he trails behind Nik and I. He really trusts us and it’s like we’re a pack, out on an adventure. 

What Essentials do you always have on you when heading out with Alan and what do you carry them in?

We literally never leave the house without his antler (or what we like to call his unicorn horn). We actually left it in a pub once and when we realised it was missing, rang the pub in despair. We had to drive back and collect it. We also pack a mini Tupperware of cheese for Alan, water and a towel. Who knows where the day may take us? This all usually gets shoved in a canvas bag, but since receiving a Fetch & Follow tote, we’ve now dubbed this as Alan’s bag. He really likes it :) 

What adventures do you and Alan have planned for the rest of the year?

With my job being so sporadic, we don’t have many big adventures planned for this year. I have family up in the borders so we try to get up there as often as we can. One of our favourite days out is to the deserted beaches on the North East coast. Alan loves it, so no doubt we’ll have lots more days at the beach to come. We also have a day planned to meet up with Alan’s siblings. Since adopting from The Wild at Heart foundation, we’ve been so fortunate to stay in touch with all of Alan’s littermate’s pawrents. On a group message, we share photos and videos on the pup’s progress, as well as lots of advice! I feel so lucky to be able to do that and I can’t wait to reunite our Loco pup with his brothers and sisters. 

You can see more of Emily's and Alan's adventures on her instagram account

Pet Stories

along with her portfolio of amazing work on


Fetch & Follow Stories | Emma and Lebron

We first met Emma and her French Bulldog Lebron when they used to visit our store in Netil Market with fellow Fetch & Follower’s Victoria, Clémence, Maggie and Carlos. Now a certified model for models 1, featuring in Vogue Italia and Vivienne Westwood’s latest campaign; she also likes to spend time behind the camera as a photographer (she's pretty good it as well). However it’s Emma’s instragram account which really reflects her outgoing and infectious personality, she talks about everything and isn’t afraid to speak her mind which we love!



We spoke to her about her life with Lebron and how this independent yet chilled out dog has become a wannabe model in the making.

Tell us about Lebron and how he came into your life

I’d wanted to a get a dog for a long time. All I could think about was having my very own dog and instead of studying I was always looking at puppies. I saw this ad on gumtree about a new litter of puppies that were based in London. I sent the guy a message and agreed to meet him at Regent’s Park. I did think it was a little sketch, but went ahead and waited 2 hours on a bench waiting for this guy to arrive! I wasn’t sure if he was going to come or not, but eventually he did! He arrived with a baby pram that had a few puppies. Lebron was in the back of the pram and when I saw him he pushed the other puppies aside and came to the edge of the pram. He sat in front of me and just stared straight into my eyes, holding my gaze. I was so weirded out by how he was just sat in front of me, observing everything about me, I knew there and then he was my pup!

How does Lebron fit into your general day working?

Lebron is a very chilled out and independent dog. Most of the time he comes to work with me (if the client I work with allows it). He takes over the whole set and ends up being a better model than me! He loves having his photo taken, so he always ends up stealing the show haha! If he’s not allowed to come to work, we always go for a long walk in the morning and then I leave him at home to chill. He’s such a homebody and loves being the man of the house. I’m usually home by 6pm and we go for another walk in the evening. I’m so lucky that he’s so chilled and actually really enjoys his own space, you’ll always catch him either cuddled up to me or sunbathing alone on the patio. He’s a spoilt petit prince haha. 

When your not working were do you and Lebron like to hang out

Lebron and I always prance around Stoke Newington. Clissold park and Abney park are the usual spots we hang out. When I’m not working, I mainly spend my time with him and we try to go away to the seaside or countryside together on the weekends. 

What essentials do you always have on you when heading out with Lebron and what do you carry them in?

Lebron always wears a navy leather collar and leash set from Fetch & Follow, and I carry with me biodegradable eco friendly poop bags. I pack a roll in the inner pocket of my jacket. I’m not really a bag person, so I always make sure I have big enough pockets. Lebron and I don’t really need anything else when we go out, just that, a tennis ball and each other. 

What adventures do you and Lebron have planned for the rest of the year?

Well I’ve been away quite a bit this summer because of work, so Lebron has been spending time in Surrey with my parents. It’s hard because we miss each other so much when I’m away. So I’m going to make sure we have some quality time together when I return. So I’m thinking of planning a long weekend in Cornwall together. He loves the seaside! I might even look into getting him a life jacket, so he can really experience swimming properly! 


Check our Emma's instagram account for more on her and Lebron's world


Fetch & Follow Stories | Sarah & Raph

We have been fans of Evermore London since it launched in 2015 and have had the pleasure of meeting founder Sarah and her adorable border terrier Raph when they used to pop by Follow & Follow stall at Netil Market.
Evermore are a natural home fragrance company specialising in small batch soy and coconut wax candles and natural home fragrance. We love the fact that all of their products are honestly and ethically produced, focusing on sustainable and natural ingredients sourced from the UK. Inspired by nature, the seasons and the skies, Evermore are making a conscious effort to provide simple and honest fragrances for your home.

 We had a chat with Sarah about her favourite dog walks and studio life with Raph

Tell us about Raph and how he came into your life

I’ve had Raph for 5 years now; we collected him when he was 8 weeks old. My now husband and I had been talking about getting a dog for a while and we’d decided we wanted to get a border terrier as we’d heard they were full of character and personality. One night when Ric was at his parents in Yorkshire, he sent me a picture of an old school ‘puppies for sale’ A4 print out that was up on a pin board in his local pub. We called the number the next day. When we went to see the pups at a local farm, there was only 2 left from a litter of 6. There was a very excitable girl and a shy, quiet boy. We both fell in love with the boy, took him home and called him Raph.

How does Raph fit into a general day working at Evermore

 Raph comes along to my studio with me, some days he’ll go to work with my husband and hang out with him at his studio. Before coming to work with me, we go on a big walk so he’s a bit more chilled in the studio! He’ll have a little sleep in the morning and then spend most of the day catching some rays outside and introducing himself to the customers at the coffee shop next door.

When you're not working were do you and Raph like to hang out

We tend to hang out at Leyton Jubilee Park and Hackney Marshes. There’s a little opening to Lea Bridge canal that’s a perfect (and safe) swim spot. It was a hidden gem last year, but it’s actually becoming quite a popular place to hang out now. Raph loves the water, so it’s the perfect place for him to cool off during the summer.

What essentials do you always have on you when heading out with Raph and what do you carry them in?

If it’s rainy or cold Raph always has on his camo dog jacket from Fetch & Follow. We’ve also got our eye on the Fetch & Follow quilted travel blanket.

What adventures do you and Raph have planned for the rest of the year

Weekly picnics on Hackney Marshes, a camping trip to Wales and a trip to Scotland for New Year.


For more information on Evermore check out their website

Photo credits Liz Seabrook