Fetch & Follow's New Spring 2018 Collection

Our Spring collection is inspired by our recent trip to Japan and their philosophy of 'mottaini', which centres around wasting nothing of the intrinsic value on an object. Here at Fetch & Follow whenever working on new product one of the key designing factors is the durability of the item and allowing each product to develop along side the personality of your dog. We do not believe in throwaway fashion and try to give back to the environment wherever possible, which is why Japanese techniques such as Boro have inspired this new range.

 We understand that dogs love to adventure, which often means their clothing and accessories become tatty and worn quickly. With this in mind we turned to the traditional Japanese technique of Boro, where instead of throwing an item away when it becomes worn it is patched. Boro textiles are beautiful with each cloth telling a unique story of its journey through life with patches carefully sewn on.

Each of our new sweaters are unique in its design and is made using organic cotton jersey, which is woven in the UK. Each item from our spring collection including these sweaters comes with additional fabric patches so you can prolong the life of the item as it begins to wear. Plus if you fancy adding more personality to the item we have designed some playful embroidery patches which can also be added.

 We all know British weather is unpredictable and even during the summer you can be caught out in a sudden down pour. With this in mind our new spring jackets are fully reversible with the outer being made from unique Japanese cotton seersucker while the inside is made from a lightweight yet durable waterproof fabric, meaning if you are caught out during a summer shower your four legged friend will stay dry while looking stylish

 We believe every dog is a free spirit at heart and no more so then when of on an adventure with their owners. With a contemporary twist on our classic design our new two colour mix collars uses both grey/navy leather and natural/grey leather which has then been embossed with ‘Free Spirit’ or ‘Wild&Free’

Napping has never looked so stylish with our Fetch & Follow travel blanket, which is perfect for helping to make a comfy and cosy space for your dog while out on your travels. The blanket benefits from being made from a beautiful quilted organic cotton fabric, while the reverse is waterproof making it perfect for outdoor and indoor use.

We have teamed up with Kana London to bring you a new range of special ceramic pieces for both you and your dog to enjoy. To sit alongside our beautiful new dog a bed, each piece from this collection has been painted by hand using an ink splatter technique meaning each piece is truly unique. The range includes dog bowls, treat jars and cups all of which have been built by hand, rather than turning on the wheel, further emphasizes the individuality of each piece.

We continue with the ink splatter technique on a range of beautiful jersey pieces. Each of these sweaters is made from organic cotton, which has been woven in the UK. We have then customized each of these pieces in our East London based studio using the same ink splatter technique, which has been used on the Kana London ceramic pieces. Making these the perfect stylish accessory for a stroll around town or even curling up on the sofa after a long day of adventures

The new collection is available to pre order from the 10/4/2018 with the full collection fully launching 16/4/2018


Fetch & Follow X Lead The Walk

Hot on the heels from our first collaboration with one-stop fashion destination for canine movers 'n' shakers Lead The Walk, we are excited to give you a sneak peak at the new capsule collection which launches this weekend 

Following on from the first collection we drew inspiration from the original colour palette but adding a new reflective hit of silver. Benefiting from a quilted waterproof outer fabric, the jacket is then lined in a grey sherpa fleece to help ensure your dog is protected from the rain while staying warm. The coat also has both a collar and harness access holes, adjustable belly strap and is finished with bright orange trim.

New for Winter 2017 is the colour block dog sweater, lovingly made in England using super soft organic cotton fleece and finished with velcro fastening at neck (we love the detailing of the bright orange sleeves)

The collection is available to buy from . In addition for a limited time only the collection will also be available in our East London Fetch & Follow store.

Fetch and Follow's New Autumn Collection

Our Autumn collection is inspired by a cold crisp winter walk along the British coast line, where the weather requires you to wrap up warm while you battle through fierce sea winds on your way to a pub with an inviting log fire. With this in mind our jackets are made from a high quality luxury waxed cotton produced in Scotland while the lining is a cosy Sherpa fleece ensuring your dog is kept both dry and warm while you undertake your outdoor adventure.

With the winter season being all about layers we have also designed a fleece insulator, which is lined with a water resistant fabric to ensure your pup is always kept dry. To sit alongside this we have a jersey sweater which is made from a soft organic fleeced lined jersey meaning once you arrived at your destination and out of the winter weather your dog can still stay warm and stylish while their jacket dries over the fire.


 Our coats are not only stylish but they are also highly functional, with the outer layer of the coat being made from a highly water resistant cotton which has had a waxed layer added by leading fabric innovators Halley Stevensons using traditional coating techniques in Scotland. Our coats are then lined in a soft and cosy Sherpa fleece helping to keep your dog both warm and dry on their walk.


Our new Sherpa fleece jackets are perfect for those cold crisp winter walks, be it along a windy coast line, deep in country fields or just adventuring in the city parks. The outer of the jacket is made using a fluffy Sherpa fleece which will help to keep your dog warm, while the contrasting inner lining is made from a polyester microfibre which has been densely woven. This makes it lightweight yet extremely hardwearing and water resistant and perfect for any sudden winter showers.


Inspired by classic Breton pieces our new Fetch & Follow sweaters add a fun twist to the traditional striped pullover, perfect for lounging around the house or curling up in front of a roaring fire in a country pub.

The main body of the sweater is crafted from exceptionally soft organic cotton fleece which has a super comfy fluffy underside to help to keep your dog warm and snug, while the contrasting arms and neck are made from a durable heavy weight cotton sweatshirt fabric.

All of Fetch & Follow products are lovingly designed in our North London studio and proudly manufactured in the UK with a focus on using local craftsmen and materials.